For business owners launching niche software

Launch your SaaS product without writing a single line of code

I help business owners turn their niche software ideas into profitable businesses. You focus on your customers and growth - I'll handle all the technical complexity.

30+ projects
8-12 week delivery
Why work with me

Everything you need to launch your SaaS

I've helped lots of business owners launch successful niche software products. Here's what you get when we work together.

Rapid MVP development

Get your MVP to market in weeks, not months. Start validating your idea and getting real user feedback fast.

Built to scale

Architecture designed to grow with your business. From your first user to your hundredth, your app will handle it.

Revenue ready

Integrated payment processing with Stripe. Start charging customers from day one with subscription billing built-in.

User authentication

Secure user registration, login, password resets, and team management. Everything you need for multi-tenant SaaS.

Analytics & monitoring

Built-in analytics dashboard and error monitoring. Know exactly how your business is performing.

Cloud infrastructure

Deployed on reliable cloud infrastructure with automated backups, SSL, and 99.9% uptime.

How it works

From idea to launch in 4 simple steps

My proven process gets your SaaS to market quickly while ensuring quality and scalability.

  1. 1

    Discovery Call

    We discuss your idea, target market, and business goals to create a clear roadmap.

  2. 2

    MVP design

    I create wireframes and define the core features for your minimum viable product.

  3. 3

    Rapid development

    I build your MVP with regular updates and demos so you're always in the loop.

  4. 4

    Launch & support

    We launch your product and I provide ongoing support as you grow.

Typical timeline: 8-12 weeks total

Simple, transparent pricing

Choose the package that fits your needs. All prices are fixed - no surprises.

Technical roadmap

Perfect for validating your idea before committing to development.

£4,000 one-time

Get started
  • Technical architecture design
  • Feature prioritisation
  • Cost estimation
  • Timeline & milestones
  • Detailed documentation
Live in 8 weeks

MVP Development

Everything you need to launch your SaaS and start acquiring customers.

£10,000 starting price

Get started
  • Full MVP development
  • User authentication system
  • Payment integration (Stripe)
  • Admin dashboard
  • Cloud deployment
  • 30 days post-launch support

Monthly support

Ongoing development and support to keep your SaaS growing.

£300 per month

Get started
  • Bug fixes & maintenance
  • Security updates
  • Performance monitoring
  • Small feature additions
  • Priority support

Consultancy

Expert guidance on building your SaaS product successfully.

£500 starting at

Get started
  • How to build strategies
  • Architecture planning
  • AI tools integration
  • Security best practices
  • Focus & prioritisation

Frequently asked questions

Have a different question? Get in touch and I'll be happy to help.

I have no technical knowledge. Can you still help me?

Absolutely! That's exactly who I work with. I specialise in helping business owners launch their niche software products. I'll handle all the technical aspects while explaining everything in plain English. You focus on your business, customers, and growth - I'll take care of the rest.

How long does it take to build an MVP?

Most MVPs are completed within 8-12 weeks, depending on complexity. The goal is to get something in front of users as quickly as possible so you can start validating your idea and gathering feedback. We'll prioritise the core features that deliver value to your users.

What if I need changes after launch?

That's expected and encouraged! The whole point of an MVP is to learn from your users and iterate. The monthly support package (£300/month) covers ongoing updates, bug fixes, and small feature additions. For larger features, we can discuss custom pricing.

What technologies do you use?

I primarily use Laravel (PHP) for the backend, Vue.js or Livewire for the frontend, MySQL or PostgreSQL for databases, and deploy to reliable cloud providers like AWS or DigitalOcean. These are battle-tested technologies used by successful companies worldwide.

Do you provide hosting?

I'll set up your application on a cloud provider and teach you how to manage it, but the hosting account will be in your name. This gives you full control and ownership. Hosting typically costs £20-100/month depending on your traffic and needs.

What's included in the technical roadmap?

The roadmap includes a detailed technical architecture, feature prioritisation, timeline with milestones, cost estimates for development and infrastructure, technology recommendations, and potential technical challenges. It's a complete blueprint for your SaaS product.

Can you integrate with other services?

Yes! I regularly integrate with services like Stripe for payments, SendGrid for emails, Twilio for SMS, OpenAI for AI tooling, various APIs, and more. If your business needs it, we can probably integrate it.

What if my idea changes during development?

Some change is normal and expected. Minor pivots and adjustments are part of the process. For major changes that significantly alter the scope, we'll discuss the impact on timeline and budget, but I'm flexible and understand that startups need to adapt quickly.

Do you sign NDAs?

Yes, I'm happy to sign NDAs to protect your ideas and business information. I take confidentiality seriously and have worked with many business owners on proprietary projects.

What happens after the MVP is built?

You'll receive all source code, documentation, and deployment instructions. You own everything. I offer monthly support packages for ongoing development, or you can hire your own team. I'll ensure a smooth handover either way.

Client testimonials

What clients say about my SaaS work

Real feedback from businesses I've helped launch their SaaS products

"It has been a great experience working with Joe over the last 9 months. He took my really loose brief (I'm not technically literate at all) for an SAAS product and turned it into a reality."

Owner
Security company

"I would absolutely recommend Joe to anyone considering a web application build."

Director
Marketing agency

"The process was very smooth. It's rare in software development in my experience to be able to produce a system as complex as the one that was delivered in this project with as little friction, and as close to timeline, as was achieved with HiTide."

Owner
SaaS company

Success stories

See how I've helped other business owners launch their SaaS products

Event ticketing platform
From MVP to thousands of users with ongoing 6-monthly feature releases

Event ticketing platform

Full system rebuild of a niche SaaS platform that replaced spreadsheets for thousands of users with complex data security and compliance features.

Free consultation available

Ready to launch your product?

Let's have a chat about your idea. No commitment, no sales pressure - just an honest conversation about how I can help.

First step
No sales pressure