Financial platform built in 12 weeks after agency failed
Delivered a complex platform in 12 weeks after previous agency failed
Read case studyYou know your industry. Let’s bring your SaaS product to market.
I’ll turn your knowledge and ideas into software your customers can use, pay for and rely on. From working out the first version to getting it into their hands.
For founders and businesses with a niche worth serving
Book a callA good idea needs more than a prototype
- You know a market where the existing software is too complicated, too generic or simply missing.
- You can see the opportunity, but need someone to turn it into a product that works.
- An AI prototype can show the idea. It still needs the engineering behind a dependable customer-facing service.
- You don’t want to spend months building features before finding out what customers actually need.
A focused product. Real customers. Room to grow.
- A first release built around the problem your customers need solved.
- Clear, usable workflows that make sense to the people in your niche.
- The accounts, payments and integrations your product actually needs.
- A reliable foundation you can improve as you learn from real users.
- One technical partner taking responsibility from the first conversation through to launch.
From your idea to a product in the market
You bring the industry knowledge. I bring the product thinking and software engineering. We work together to decide what matters, build it properly and get it in front of customers.
You work directly with me throughout. I’ll challenge unnecessary features, explain the trade-offs and show you working software as we go.
1. Shape the first release
Get clear on the customer, the problem and the core workflow. Agree a manageable scope and a plan for bringing it to market.
2. Build and test
Turn the plan into working software, with regular demos and feedback. Build the customer experience and the systems behind it together.
3. Launch and learn
Get the product ready for customers, support the launch and use real feedback to guide the next improvements.
Let’s talk about your product idea
Tell me who it is for, what it solves and where you’ve got to. I’ll help you work out a sensible next step.
Book a callRelated projects
Event ticketing platform serving thousands of users
From MVP to thousands of users with ongoing 6-monthly feature releases
Read case study
Security company management system with positive ROI
Positive ROI in just months with 6-week development time
Read case studyWhat clients say
“We have worked with Joe for a number of years across many varied projects. His adaptability across disciplines is extremely useful and the collaborative support he brings to the work is incredibly valuable. He always challenges our ideas which ultimately adds value to our end goals.
Outside of his skillset I think that the way Joe communicates makes working with him extremely simple. I have been bogged down in super technical meetings for hours with other devs - Joe keeps communication simple and to the point, meaning we spend less time discussing acronyms and technicals and more time focussing on delivering the best outcomes.”
Luke Hughes
Co-Founder @ UnionCollective
“Before working with Joe, our bespoke business management system had become difficult to develop and maintain. The original developer had left the country, and subsequent attempts to use offshore developers were unsuccessful. Progress was slow, improvements were difficult to implement, and we were unable to fully realise the potential of the system.
The difference has been transformational. We are now able to continuously improve our systems and automate many processes that previously required significant manual effort. Reporting, accounting, operational workflows, and business intelligence have all improved considerably. Joe's work has helped us increase efficiency, reduce administration, and make better use of our data, allowing the system to evolve alongside the business rather than holding it back.”
Guy Phoenix
Owner & Managing Director @ Fresh Mango UK
“VERCIDA was using time-consuming manual reporting tools that required reports to be created one at a time by hand.
HiTide gave us a set of client dashboards, creating a service product that reduces account manager time. They are also much more visually pleasing and interactive.
HiTide has been easy to set up whilst reducing operational costs. Joe has a can-do attitude and has gone over and above to deliver a complex data set. If your organisation relies on the manual collation of data sets from multiple sources, take a look at what HiTide can do for your business.”
Morgan Lobb
CEO @ VERCIDA
Common questions
How much does a SaaS build cost?
SaaS builds start from £5,000. The cost depends on the scope, complexity and integrations your product needs. We agree what is included before development starts.
Do I need a finished specification?
No. Bring your idea, your knowledge of the market and the problem you want to solve. I’ll help turn that into a practical plan for a first release.
Can I just build it myself with AI?
AI can help you explore an idea or put together a prototype. Bringing a product to market also means thinking through customer workflows, security, payments, data and what happens when things go wrong.
I take responsibility for the engineering and the launch, so you can focus on your customers and the business behind the product.
How long will it take to launch?
That depends on what we are building. We agree a realistic timeline once we have defined the first release, and you see working software throughout development.
Keeping the first version focused on the main customer problem helps us launch sooner and learn from real use.
What happens after launch?
We use customer feedback to decide what to improve next. I can continue developing the product and help with maintenance and support as it grows. We agree that next phase together.
Who owns the product?
You retain the intellectual property for the software built for your business. Your code and hosting accounts are yours, so you stay in control.
Can you work on an existing prototype?
Yes. I can review what you have, work out what is ready to keep and identify what needs attention before customers start using it.
Do you help sell the product?
You bring the market knowledge and lead customer acquisition. I help shape and build the software, challenge assumptions and get the product ready for customers.
Hi, I’m Joe Peel
My speciality is being a straight-talking, no-nonsense technical partner. I help take the ideas in your head and your business goals, and make things happen.
- Strategy through action.
- I believe strategy is incredibly important, but with software, systems and automation, we do not always have all the data needed to develop the perfect strategy. That is why taking action is valuable, with the strategy developing over time as we learn.
- I will push back.
- I will not be a yes-man. I will challenge you, lock antlers with you and suggest different ways of approaching problems.
- I want you to succeed.
- Your success creates a long-term, profitable relationship for both of us.
My recipe for success
A decade of software engineering
AI toolkit
A bias for action and achieving results
Massive value for my clients
Ready to bring your product to market?
Let’s work out what your first release should look like, and how to get there.
Book a call