I help business owners turn their niche software ideas into reality. You focus on your customers and growth - I'll handle all the technical complexity.
I've helped lots of business owners launch successful niche software products. Here's what you get when we work together.
Get your MVP to market in weeks, not months. Start validating your idea and getting real user feedback fast.
Architecture designed to grow with your business. From your first user to your hundredth, your app will handle it.
Integrated payment processing with Stripe. Start charging customers from day one with subscription billing built-in.
Secure user registration, login, password resets, and team management. Everything you need for multi-tenant SaaS.
Built-in analytics dashboard and error monitoring. Know exactly how your business is performing.
Deployed on reliable cloud infrastructure with automated backups, SSL, and 99.9% uptime.
My proven process gets your product to market quickly while ensuring quality and scalability.
We discuss your idea, target market, and business goals to create a clear roadmap.
I create wireframes and define the core features for your minimum viable product.
I build your product with regular updates and demos so you're always in the loop.
We launch your product and I provide ongoing support as you grow.
Choose the package that fits your needs. All prices are fixed - no surprises.
Perfect for simple ideas and quick market validation.
£12,000 8 weeks delivery
Get startedFor market ready B2B products with advanced features.
£18,000 12 weeks delivery
Get startedComplex commercial products with advanced architecture.
£30,000 16 weeks delivery
Get startedHave a different question? Get in touch and I'll be happy to help.
Absolutely! That's exactly who I work with. I specialise in helping business owners launch their niche software products. I'll handle all the technical aspects while explaining everything in plain English. You focus on your business, customers, and growth - I'll take care of the rest.
Most products are completed within 8-12 weeks, depending on complexity. The goal is to get something in front of users as quickly as possible so you can start validating your idea and gathering feedback. We'll prioritise the core features that deliver value to your users.
That's expected and encouraged! The whole point of an MVP is to learn from your users and iterate. The monthly support package (£300/month) covers ongoing updates, bug fixes, and small feature additions. For larger features, we can discuss custom pricing.
I primarily use Laravel (PHP) for the backend, Vue.js or Livewire for the frontend, MySQL or PostgreSQL for databases, and deploy to reliable cloud providers like AWS or DigitalOcean. These are battle-tested technologies used by successful companies worldwide.
I'll set up your application on a cloud provider and teach you how to manage it, but the hosting account will be in your name. This gives you full control and ownership. Hosting typically costs £20-100/month depending on your traffic and needs.
The roadmap includes a detailed technical architecture, feature prioritisation, timeline with milestones, cost estimates for development and infrastructure, technology recommendations, and potential technical challenges. It's a complete blueprint for your SaaS product.
Yes! I regularly integrate with services like Stripe for payments, SendGrid for emails, Twilio for SMS, OpenAI for AI tooling, various APIs, and more. If your business needs it, we can probably integrate it.
Some change is normal and expected. Minor pivots and adjustments are part of the process. For major changes that significantly alter the scope, we'll discuss the impact on timeline and budget, but I'm flexible and understand that startups need to adapt quickly.
Yes, I'm happy to sign NDAs to protect your ideas and business information. I take confidentiality seriously and have worked with many business owners on proprietary projects.
You'll receive all source code, documentation, and deployment instructions. You own everything. I offer monthly support packages for ongoing development, or you can hire your own team. I'll ensure a smooth handover either way.
Real feedback from businesses I've helped launch their products
"It has been a great experience working with Joe over the last 9 months. He took my really loose brief (I'm not technically literate at all) for a product and turned it into a reality."
"I would absolutely recommend Joe to anyone considering a web application build."
"The process was very smooth. It's rare in software development in my experience to be able to produce a system as complex as the one that was delivered in this project with as little friction, and as close to timeline, as was achieved with HiTide."
See how I've helped other business owners launch their products
How I delivered a complex financial management platform in 12 weeks with AI features after another agency failed using custom software development. From anxious client to industry leader with bespoke software development.
How a security company achieved positive ROI in months with a niche software product built in 6 weeks using rapid app development. Marketing tool turned profitable business asset through custom software development.
Complete system rebuild from spreadsheets to SaaS serving thousands using web app development. Complex security and compliance features with ongoing 6-monthly releases through custom software development.
Let's have a chat about your idea. No commitment, no sales pressure - just an honest conversation about how I can help.
