Insights & articles 📚

Practical advice from years of building web applications that scale.

How I keep SaaS projects within budget
5 min read SaaS Development

How I keep SaaS projects within budget

Discover why I only offer fixed-price quotes for SaaS projects instead of hourly estimates. Learn how this custom software development approach protects your budget, guarantees delivery, and keeps your project focused on launching successfully with a UK software development company.

How I can build your MVP in 8 weeks
8 min read SaaS Development

How I can build your MVP in 8 weeks

Learn my proven approach to building MVPs in 8 weeks using the 80/20 principle and rapid app development techniques. Discover why launching lean beats feature-loaded products and how platform app development creates self-funding growth cycles.

How I keep features focused
8 min read SaaS Development

How I keep features focused

Learn how I use the 80/20 principle to prevent feature bloat and deliver focused software products through bespoke software development. Discover why saying no to features creates better web development outcomes than saying yes to everything.

How I minimise development waste
9 min read SaaS Development

How I minimise development waste

Learn why most software features go unused and how I prevent development waste by being a strict gatekeeper. Discover why saying no is the most valuable custom software development service I provide as a UK software development company.

My approach to SaaS architecture
9 min read SaaS Development

My approach to SaaS architecture

Why I don't build for 10,000 users when you have zero. Learn my pragmatic approach to SaaS architecture using custom software development techniques that scales with your actual growth through web app development, not your dreams.

What is an MVP?
8 min read SaaS Development

What is an MVP?

Learn what an MVP really means and why building the minimum viable product using rapid app development is the smartest way to launch. Discover why starting small with custom software development leads to better outcomes than trying to build everything at once.

What is Laravel?
9 min read Laravel Development

What is Laravel?

Learn what Laravel is and why it's my framework of choice. Discover how this PHP toolkit enables rapid development and protects your investment with widespread developer adoption.

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