Joe Peel
I run HiTide, helping B2B service businesses improve the systems, workflows and processes that sit behind day to day operations.
My work focuses on identifying where manual work, disconnected systems and inefficient workflows are creating friction, then turning those findings into a practical roadmap for improvement.
That can include:
- Automation opportunities
- Workflow improvements
- Software and tooling recommendations
- Integration ideas
- Internal systems planning
- Custom software opportunities
- Vendor and platform guidance
The goal is always the same: reduce wasted effort, improve operational clarity and help the business run more efficiently.
My approach is practical and grounded in real operational experience, with clear guidance on what to prioritise, what to avoid and where technology can genuinely create leverage.
