Joe Peel
I run HiTide, working with B2B service businesses that want to use automation properly, not just bolt tools together and hope for the best.
My work is focused on helping service businesses remove manual work from reporting, workflows, and internal processes, while improving the client reporting experience through ReportHero where that is part of the delivery drag.
That can mean workflow automation, internal tools, reporting systems, custom software, or ReportHero where client reporting is part of the delivery drag.
The goal is the same each time: reduce drag, create leverage, and make the business easier to run.
I keep the approach direct and practical, with clear advice, sensible scope, and work designed to move the business forward rather than add more complexity.
