About HiTide.

We're a small team of specialist developers based around Milton Keynes. Automating work is our jam.

The stuff we strive for.

We are dedicated to helping businesses escape spreadsheet hell by building bespoke software solutions.

Simplicity

We believe in simplicity. A trait of most technical people is a love of complexity. We strive to go the other way and avoid unnecessary complexity where possible as its expensive and time consuming. This approach is evident in our MVP development process.

End boredom

Most of the systems we build replace boring admins tasks. We don't think these jobs were ever made for humans and strive to banish them from your world. See how we've done this in our recruitment system case study.

Straight talking

We don't do BS. We'll be straight with you and give you our honest opinion. We don't do BS work. We don't deal with BS clients. This is a no BS zone. Read more about our approach in our bespoke software insights.

Wow that's cool

The work we do isn't always covering the most fascinating subject (generating invoices for example) but still, we want to do work where you say "wow, that's cool" at the end of it. Check out our case studies to see examples.

Based in Milton Keynes.

Not everyone loves Milton Keynes, but we think it's great! We serve clients UK wide, but we're proud to be based in MK.

🤝 See us at networking events

We're active members of the Milton Keynes business community. We attend networking events and support local businesses.

🎾 Business and sports

Business relationships and sports and we're a members of a local sports club. Nothing would be more pleasing that a new system brief followed by some badminton, tennis or even a gym session! The club has a spa too.

☕ We know the places for coffee

If you're in the area and want to meet, we know some great coffee shops that don't disappoint in the their drinks or food!

Meet the owner 👋

Hey I'm Joe the owner of HiTide, thanks for reading this far!

I started making replacing spreadsheets and automation the main business focus after seeing just how much impact could be created. It was an obvious win win for everyone.

I only work with clients where there's a clear fit and high ROI to be made. Book a call and let's start a conversation.

You can also connect with me directly on LinkedIn or email me at joe@hitideweb.com.

Joe Peel holding puppy corgi milton keynes