Don't waste time and money on the wrong software decisions

I help B2B service firms identify which software, systems and automations to focus on (and what to avoid), how to approach it and who should do it.

Book a Call

How I can help you

Technical Triage

I need clarity on a technical problem or decision.

Learn More

Quick Wins Roadmap

I want to find high impact software and automation opportunities within my business.

Learn More

Vibe Code Audit

I want peace of mind about my vibe coded app.

Learn More

Vendor Shortlist

I need help choosing the right vendor, platform or technical partner.

Learn More

Who I work with

B2B service businesses

Service Firms

For service businesses that need cleaner workflows, fewer operational bottlenecks and better visibility across delivery, reporting and team handovers.

Agencies

For agencies that want smoother internal operations, less delivery friction and clearer client reporting without relying on spreadsheets and manual processes.

Consultants

For consultants looking to reduce admin, systemise repeatable work and build more scalable delivery processes around their expertise.

Hi, I'm Joe, the owner of HiTide

Practical systems, software and automation advice

I help service businesses make better decisions around systems, software and automation, so they can improve how the business runs without wasting time or budget on the wrong work.

That can mean roadmapping what to improve first, unpicking a technical decision on a triage call, reviewing an existing setup, or helping you choose the right vendor, platform or technical partner.

  • Prioritising systems and software improvements
  • Finding practical automation opportunities
  • Clarifying technical problems and trade-offs
  • Choosing vendors, tools and development partners
  • Deciding when custom software is worth building

The advice is practical and grounded in how your business actually operates day to day, whether the answer is a better process, a lighter automation, a clearer brief or a custom system.

Joe Peel

Latest insights

Practical video notes on software decisions, automation priorities and systems strategy for B2B service firms.

Why Most B2B Service Businesses Are Drowning in Manual Work

Still Making Client Reports Manually?

Watch This, You Don't Need New Software - You Need to Fix This First

View all insights

Need clearer systems priorities?

Start with a Quick Wins Roadmap and let's see if there is a fit between us.

Book a suitability call

Let's have a brief chat to make sure this is going to be the right fit for you.