Independent technical advice to scale your business

Eliminate the guesswork out of choosing software, automating processes, and hiring technical providers.

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How I can help you

Technical Triage

I need clarity on a technical problem or decision.

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Systems Roadmap

I want a clear roadmap for low-hanging fruit, longer-term options and what to avoid.

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Vibe Code Audit

I want peace of mind about my vibe coded app.

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Vendor Shortlist

I need help choosing the right vendor, platform or technical partner.

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Who I work with

Service businesses

Service Businesses

For service businesses that need cleaner workflows, fewer operational bottlenecks and better visibility across delivery, reporting and team handovers.

Agencies

For agencies that want smoother internal operations, less delivery friction and clearer client reporting without relying on spreadsheets and manual processes.

Consultants

For consultants looking to reduce admin, systemise repeatable work and build more scalable delivery processes around their expertise.

Hi, I'm Joe, the owner of HiTide

Practical systems, software and automation advice

I help service businesses make better decisions around systems, software and automation, so they can improve how the business runs without wasting time or budget on the wrong work.

That can mean roadmapping what to improve first, unpicking a technical decision on a triage call, reviewing an existing setup, or helping you choose the right vendor, platform or technical partner.

  • Prioritising systems and software improvements
  • Finding practical automation opportunities
  • Clarifying technical problems and trade-offs
  • Choosing vendors, tools and development partners
  • Deciding when custom software is worth building

The advice is practical and grounded in how your business actually operates day to day, whether the answer is a better process, a lighter automation, a clearer brief or a custom system.

Joe Peel

Latest insights

Practical video notes on software decisions, automation priorities and systems strategy for service businesses.

Why Most Service Businesses Are Drowning in Manual Work

Still Making Client Reports Manually?

Watch This, You Don't Need New Software - You Need to Fix This First

View all insights

Need clearer systems priorities?

Start with a Systems Roadmap and let's see if there is a fit between us.

Book a suitability call

Let's have a brief chat to make sure this is going to be the right fit for you.