Good software. A better business.

I’m Joe. I build niche software products and help businesses get their systems working properly.

How I can help

How I can help you

Your Systems Partner

Connect your tools, automate repetitive admin and replace monster spreadsheets. An ongoing technical partner who understands your business.

Explore Systems Partner

Build a niche SaaS product

Turn your industry knowledge into software people will pay for. From shaping the idea to building and launching your product.

Explore SaaS development

Hi, I’m Joe Peel

A straight-talking technical partner with a decade of software engineering experience. I take the ideas in your head and the problems in your business, and turn them into working software.

You work directly with me. I’ll challenge ideas, explain the decisions in plain English and stay focused on what will make a useful difference.

More about me
Joe Peel

What clients say

Luke Hughes

“We have worked with Joe for a number of years across many varied projects. His adaptability across disciplines is extremely useful and the collaborative support he brings to the work is incredibly valuable. He always challenges our ideas which ultimately adds value to our end goals.

Outside of his skillset I think that the way Joe communicates makes working with him extremely simple. I have been bogged down in super technical meetings for hours with other devs - Joe keeps communication simple and to the point, meaning we spend less time discussing acronyms and technicals and more time focussing on delivering the best outcomes.”

Luke Hughes

Co-Founder @ UnionCollective

Guy Phoenix

“Before working with Joe, our bespoke business management system had become difficult to develop and maintain. The original developer had left the country, and subsequent attempts to use offshore developers were unsuccessful. Progress was slow, improvements were difficult to implement, and we were unable to fully realise the potential of the system.

The difference has been transformational. We are now able to continuously improve our systems and automate many processes that previously required significant manual effort. Reporting, accounting, operational workflows, and business intelligence have all improved considerably. Joe's work has helped us increase efficiency, reduce administration, and make better use of our data, allowing the system to evolve alongside the business rather than holding it back.”

Guy Phoenix

Owner & Managing Director @ Fresh Mango UK

Past projects

Website & CMS

New marketing website and content management system

New marketing website and CMS. Full case study coming soon.

SaaS Venture

Child safeguarding and workforce management SaaS venture

Child safeguarding and workforce management SaaS. Full case study coming soon.

Reporting & BI

Client reporting and BI platform

Client reporting and business intelligence. Full case study coming soon.

New Product Launch AI

Financial platform built in 12 weeks after agency failed

Delivered a complex platform in 12 weeks after previous agency failed

New Product Launch

Security company management system with positive ROI

Positive ROI in just months with 6-week development time

New Product Launch

Event ticketing platform serving thousands of users

From MVP to thousands of users with ongoing 6-monthly feature releases

Rescue Project AI

Laravel rescue: from bug nightmare to peace of mind

From painful developer experience to peace of mind with zero critical bugs

SaaS Reskin

SaaS platform reskin: Bootstrap 3 to modern UI

Pixel-perfect UI transformation delivered smoothly with minimal issues

Investment

Virtual events platform: MVP to investment-ready

18-month transformation from troubled MVP to investment-ready platform

Internal Tool AI

Recruitment platform saved full-time position

Saved a full-time position and streamlined recruitment for high-volume hiring

Internal Tool

Shift management: thousands of hours saved yearly

Thousands of hours saved yearly with weeks of training reduced to days

Internal Tool

Business intelligence: from guesswork to data-driven

From limited visibility to complete business insights with automated reporting

Let’s talk about what you want to build.

Tell me about your business and your ideas. I’ll help you work out the next step.

Book a call