Software Engineering for B2B service firms
I work with B2B service firms without an in-house development team - to supercharge their internal systems and develop products, software, reporting and automation.
You want to progress your business further with software, but your options are lacking
- Hiring full-time is expensive and a risk.
- Offshoring can be an absolute nightmare.
- Freelancers can be hard to hire and manage.
- Agencies can be really expensive.
- Building your own apps with vibe coding takes far longer than you think and can create serious security risks.
- Off-the-shelf software never seems to be the perfect fit.
Maybe there’s a better way?
Imagine being able to get senior engineering skills in-house, but without the tradeoffs
Imagine being able to build custom software to a high standard, quickly.
Imagine having someone who understands your business, spots the right opportunities and owns the technical detail.
Imagine making steady progress every month without recruiting, managing an agency or gambling on another supplier.
Introducing my Systems Partner service
Ongoing senior software engineering for B2B service firms that need better systems but do not need a full-time development team.
The Systems Partner service gives your business ongoing access to senior software engineering without the cost and commitment of hiring a full-time development team. We focus on the software opportunities that will make the biggest practical difference to your business.
Each month, we agree a clear set of priorities. That might include custom internal systems, workflow automation, integrations, reporting, dashboards, product development or improvements to existing software.
You work directly with me throughout. I take technical ownership of the roadmap, communicate clearly and release useful improvements regularly, while keeping architecture, security and the long-term health of your software in mind.
The service is designed to keep the day-to-day engine running while also making steady progress towards bigger goals and milestones. The Systems Partner service costs £3,000 per month plus VAT.
Let’s have a chat and see where it takes us
We will talk through your goals and current systems, and I will tell you honestly whether I can help.
Book a callSome of the big outcomes I’ve achieved for clients
My service is balanced between two things: being dependable with the day-to-day improvements that keep the engine running, and helping you hit big goals and milestones.
Delivered a complex financial software platform in 12 weeks after a previous agency failed
Developed a new software product that achieved a positive ROI within months
Built an event ticketing platform that now supports thousands of users
Rescued and stabilised a decade-old CRM, resolving critical bugs and security issues
Modernised a large SaaS platform with a pixel-perfect UI transformation
Transformed a troubled MVP into an investment-ready virtual events platform
Built a recruitment platform that removed the need for an additional full-time position
Built a shift management system that saves thousands of hours every year
Created automated reporting that turned limited visibility into actionable business insight
What clients say
“After our first agency couldn't deliver, we were anxious about trying again. Joe not only delivered our complex platform but exceeded our expectations. We're flying now!”
“It has been a great experience working with Joe over the last 9 months. He took my really loose brief (I'm not technically literate at all) for a product and turned it into a reality.”
“The process was very smooth. It’s rare in software development in my experience to be able to produce a system as complex as the one that was delivered in this project with as little friction, and as close to timeline, as was achieved with Hitide”
Common questions
What can you work on? +
Internal systems, workflow automation, integrations, reporting, dashboards and improvements to existing software. The first call helps us decide where the greatest value is.
How will we decide what gets built? +
We agree priorities together in structured planning sessions. I will challenge weak ideas, explain the trade-offs and keep the roadmap focused on business value.
Do I need to be technical? +
No. I translate the technical detail into plain business decisions, keep communication clear and take ownership of delivery.
Will you work with our existing software suppliers? +
Yes. I can work alongside existing platforms, vendors and internal stakeholders, including identifying when integration or a custom build is the better choice.
Is there a long contract? +
The Systems Partner service is designed as an ongoing monthly relationship. We will confirm the practical terms together before any work begins, so there are no surprises.
Hi, I’m Joe Peel
My speciality is being a straight-talking, no-nonsense technical partner. I help take the ideas in your head and your business goals, and make things happen.
- Strategy through action.
- I believe strategy is incredibly important, but with software, systems and automation, we do not always have all the data needed to develop the perfect strategy. That is why taking action is valuable, with the strategy developing over time as we learn.
- I will push back.
- I will not be a yes-man. I will challenge you, lock antlers with you and suggest different ways of approaching problems.
- I want you to succeed.
- Your success creates a long-term, profitable relationship for both of us.
Availability is limited - I only have 1 Systems Partner opening
Book a call and let’s have a conversation.
Book a callI keep my client list deliberately small so I can keep quality high.