Turn your idea into a working software product
I help business owners and entrepreneurs launch niche software products. From version 1 to scale, I'll handle the technical side while you focus on growing your business.
How I can help you
I specialise in two core areas to deliver exceptional results
Software product development
Perfect for business owners who want to launch their niche software product. I'll handle everything from initial build to technical scaling.
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Rapid development
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Features your users will love
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Fixed price & timeline (not estimates)
Laravel development
Expert Laravel development for businesses that need robust, maintainable applications. From new projects to rescuing existing ones.
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Custom web applications
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API development
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Vue.js & Livewire
About me
Hi, I'm Joe Peel
I'm a full-stack developer based in Milton Keynes, UK, with over 8 years of experience building web applications that solve real business problems.
I specialise in helping business owners bring their niche software ideas to life. Whether you're launching a SaaS product or need a custom Laravel application, I'll guide you through the entire process from concept to launch.
- Clear communication.
- I explain technical concepts in plain English and keep you informed throughout the project.
- Fast delivery.
- I focus on shipping working software quickly so you can start getting user feedback ASAP.
- Business focused.
- I build what your business needs, not what's technically interesting. Your success is my priority.
Latest case studies
See how I've helped businesses transform their ideas into successful applications
Financial platform built in 12 weeks after agency failed
How I delivered a complex financial management platform in 12 weeks with AI features after another agency failed using custom software development. From anxious client to industry leader with bespoke software development.
Security company management system with positive ROI
How a security company achieved positive ROI in months with a niche software product built in 6 weeks using rapid app development. Marketing tool turned profitable business asset through custom software development.
Event ticketing platform serving thousands of users
Complete system rebuild from spreadsheets to SaaS serving thousands using web app development. Complex security and compliance features with ongoing 6-monthly releases through custom software development.
Built with modern, reliable technologies
Ready to start your project?
Let's discuss your ideas and how I can help bring them to life. No commitment, just a friendly chat about your project.