Pushing the Limits of Advanced Web Development

Discover how we crafted a high-performance website with advanced animation and a custom CRM system.

Advanced marketing website with animation and custom CRM system and lead management

The Brief:

A company sought a website with advanced animation and a backend system to manage their leads and conversations, essentially a lightweight CRM. They also required a custom CMS to have ultra-fine control over their website's elements, including colours, fonts, and images. 🎨

The goal was to create a visually stunning and highly functional website that could serve as a powerful tool for business growth and lead management.

With these objectives in mind, they approached HiTide to develop a cutting-edge solution that would meet their needs and exceed their expectations. 🚀

The Challenges:

Creating advanced animations that work seamlessly across all screen sizes and devices is inherently challenging. The animations needed to be smooth and engaging without compromising performance. 📱💻

Additionally, the CRM and CMS required some advanced features but needed to remain very easy to use. The system had to empower the client to manage their website and leads efficiently without requiring technical expertise.

The challenge was to deliver a solution that balanced complexity with usability, ensuring a seamless experience for both the client and their website visitors. 🏗️

To wow users
Animation
To manage leads and maximise opportunities
CRM
To compress, convert and share content
CMS

The Solution:

We utilised the GSAP animation library (GreenSock) to create stunning frontend animations that captivated users while maintaining performance across devices. This library allowed us to implement complex animations with precision and efficiency. 🎥

For the backend, we developed a custom admin area that included a lightweight CRM and a highly customisable CMS. This system provided the client with all the tools they needed to manage their website and leads effectively, with intuitive controls and a user-friendly interface. 🔧

The platform was designed to be both powerful and accessible, enabling the client to make real-time updates and engage with their audience effortlessly. 🌐

The Outcome:

The company ended up with a cutting-edge website that was truly memorable, featuring advanced animations that set them apart from competitors. The admin system provided them with all the tools they needed to generate business by following up with leads effectively. 🌟

The project was a great success, and HiTide continues to support the client as they leverage their new platform to drive growth and innovation. 🚀

We are proud to have been part of this journey and look forward to supporting the client's future success. 🌟

I want to launch more than a website

Say hello 👋

We'd love to hear from you! Whether you have a question about our services, need assistance with a project, or just want to chat about your business needs, we're here to help. You can book a call with me, Joe, the owner of HiTide, and let's start a conversation.


You can also connect with me directly on LinkedIn or email me at hello@hitideweb.com.

Joe Peel

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