BI and reporting system

Built a comprehensive business intelligence tool that transformed decision-making from guesswork to data-driven insights at every level.

From limited visibility to complete business insights with automated reporting
Laravel
Internal Tool
BI and reporting system

Technologies Used

Laravel

The Challenge

A company was making business decisions with very limited reporting and data visibility. They needed insights at both macro levels (company revenue, month-on-month comparisons, year-on-year growth) and micro levels (individual team member performance, daily metrics, shift performance). Without proper data, decisions were based on guesswork rather than facts.

The Solution

I built an internal Laravel tool that provided comprehensive business intelligence and automated reporting. The system offered both big-picture insights (revenue sources, monthly comparisons, year-on-year metrics) and granular data (individual performance, daily stats, team leaderboards). Users could log in anytime to view or build custom reports. Critical reports were automatically emailed every Monday, with some sent daily, ensuring stakeholders never missed important data.

Results

Transformed decision-making from guesswork to data-driven
Provided insights from company-wide to individual performance
Automated critical reports via email (Monday weekly, some daily)
Enabled custom report building for all users
Single system eliminated need for data amalgamation
Reports delivered straight to inbox - no login required
"The reports we can now generate are an integral part of our weekly and monthly strategy meetings."

Director

Technology company

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